Peter's Fish Camp - Brand Experimentation

Lately I've been playing around with turning some of the Bible characters' professions into full brands as if it were a company in today's world. So...

Introducing Peter’s Fish Camp: where you can cast your nets, or maybe just a fishing pole, for a catch of a lifetime! Here at Peter's, we don't just hook fish—we hook families with fun and faith-filled fishing experiences.

Our slogan? “It's like stoning fish in a barrel”

  • - Here’s why Peter’s Fish Camp is the best place for reel Biblical fun:

  1. - You Cast, You Keep: Forget catch-and-release. At Peter's, if you snag it, it’s yours—like a loaves-and-fishes-level miracle just for dinner.

  2. - Fishers of (Mostly Fish): We can’t promise to make you a fisher of men, but we can definitely help you become a fisher of dinner.

  3. - You Won't Deny This: Even if you've denied fishing three times, we'll still welcome you with open arms. Just don’t let the rooster crow about it.

  4. - Holy Mackerel Moments: Yes, you’ll say it when you reel in a big one. It’s all part of the divine fishing experience.

  5. - Open Waters, Closed on Sundays: We know Peter was a hard worker, but he always made time for the Lord. So we take Sundays off to ensure even the fish get their rest day.

  6. - Our Guarantee: The only “net” you’ll need here is the one you cast in the water—no WiFi, just Good News and good fish!

So, come by Peter’s Fish Camp, where you might not walk on water, but you’ll sure be walking away with a great catch!

I also want to shout out Mike Jones as I challenged myself to figure out how to connect straight lines into circles to make the fish hook using his design for Soul Candy as a guide. Mine isn't nearly as perfect to a real-life hook as his but it's a start at least!

Lee Snow
Freelance Brand Design & Management
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