Catch Branding - Final

Branding for Catch, a London-based communications agency. I opted for something classic, honest and elegant, much like the two girls who run the agency. One of the things I wanted to capture is the vibrancy, playfulness and excitement that is evident as soon as you meet the folks behind Catch. While the logo is quite simple, I opted to show this in the photography and accent colours I selected for them.

The logo itself is an adapted Bodoni 72 Bold. I cleaned up a lot of the lines to make it a little more modern, but I love how classic Bodoni (and most didones) look, no matter what the setting.

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