Motion Design
Dive into the World of Swiss Watchmaking
As a lifelong watch enthusiast, I’m excited to share a recent motion design project created using my go-to tools: Photoshop and After Effects.
For this case study, I imagined a fictional luxury brand, TimeLux, rooted in the magical and mysterious Jura region of Switzerland, home to renowned watchmakers. I took inspiration from iconic watch designs, reimagining them with the TimeLux logo to align with the essence of this study.
The storyboard for this clip is minimalistic; rather than a detailed plan, I allowed my creativity to flow organically, drawing from my passion for automatic mechanisms—a fascination that has always intrigued me. The story of this industry, emerging from agricultural roots, illustrates a remarkable transformation: from plowing fields to crafting intricate timepieces.
This clip aims to celebrate and share Switzerland's rich watchmaking heritage. I sought to engage the viewer with simple cubic shapes that echo the iron-rich landscape of the Jura, reminiscent of watch casings, without revealing any dials. The following 3D sequence invites the camera to weave through gears and meticulously crafted components, ultimately unveiling the mixed collection of TimeLux.
In the end, the video concludes with a brief, slightly rainy shot of the valley, adding an air of mystery and paying homage to the challenging conditions that led these early farmers to become pioneers in horology.
🔗 Watch the video here: [Your video link]
💼 Explore more of my work on these platforms:
Dribbble: https://dribbble.com/Francesco71man
YouTube: https://www.youtube.com/channel/UCQUAEoUU1efnFgFTnO-vJBQ
Portfolio: https://francescocarella.com/
"The white man has a watch, but he never has time." – African Proverb
Your feedback means a lot! If you enjoyed this video, feel free to share it with fellow watch enthusiasts!
#MotionDesign #HorlogerieSuisse #Luxe #Animation3D #DesignNumérique #Créativité #Artisanat #MarqueDeLuxe #VidéoMarketing #3DModeling #DesignGraphique #HorlogersSuisses #MécanismesHorlogers #ValléeDeJoux #Montres #HauteHorlogerie #InnovationsTechnologiques #Esthétique #PatrimoineCulturel #ExpérienceVisuelle #Filmmaking #Storytelling #RéalitéAugmentée #MotionGraphics #DesignInteractifhere...