Next Level Visual Identity of Vokraf LevelUP

Introduction

To simplify its products for marketing activities, Vokraf aims to merge the Vokraf LevelUp and Vokraf Bootcamp products with a new brand image. To categorize its target market for marketing activities, Vokraf intends to merge the Vokraf LevelUp and Vokraf Bootcamp products with the new brand image on Instagram @vokraflevelup.

Vokraf LevelUp becomes the main logo to represent its various sub-products and undergoes a name change. Vokraf LevelUp transforms into LevelUp UPskill, and Vokraf Bootcamp evolves into LevelUp UPprenticeship. In constructing a new logo and key visual with a Visual Statement of Artsy, Minimalist, Professionals, and Fresh.

Social Media Design

In creating the concept for design feeds, I collaborate with the content team and social media specialist team to ensure the harmony between the designed pillars and their respective key visuals.

Campaign & Product Selling

To make it stand out among other content, I used different colors aligned with the product being promoted. In addition to using social media, the campaign was also conducted on loket.com and the landing page.

Youtube: LevelUp with Vokraf

Collaborating with the content and video editor team to deliver educational content through videos on the Vokraf YouTube Channel.

E-Book To Be A Digital Marketer

As a form of intensive marketing for the Digital Marketing class at Vokraf UPprenticeship, Vokraf aims to create an ebook with the title "To Be A Digital Marketer" to increase awareness among the audience about the topic of Digital Marketing at Vokraf UPprenticeship.

I am responsible for assembling the layout and visuals in the ebook to make the reading experience easier and more impactful. And in the first month after its launch, the ebook "To Be A Digital Marketer" has received 1000 downloads, and more than 50 students have registered for Vokraf UPprenticeship.