500px Continued

Continuing to work through some concepts. The main copy is "Images That Take You Places".

We wanted "Places" to have a double meaning here. Obviously we wanted it to be quite literal and show a specific place but we also wanted it to be more personal.

In this example, we show a beautiful coastline and within that we show toes in the sand. Most of us have seen a beautiful beach but there is nothing like the feeling of your toes in the sand and salt water on your feet.

With these two images we're taking you to a physical place (the ocean) and we're also taking you to a place/memory in your mind where you remember the pleasure of feeling the sand beneath your feet.