Catch Cutting Room Floor

Have been doing a brand identity for a London based communications agency, which has been quite fun. We've settled on a final brand now, but I thought I'd share a bunch of my #cuttingroomfloor samples. There's a few concepts I think I'll use elsewhere (really like the top right), but none worked properly for the client. The right were too cutesy or immature, and the left were all a bit too cold and modernist. Ended up settling on a nice, simple, elegant solution.