Costera Cigars

Art Direction | Lettering | Brand Design

For this project, the client requested a cool, simple name that evoked the relaxed, tropical vibes of an island, perfectly fitting for a premium cigar brand. I crafted a minimalist yet refined brand identity, incorporating a black and white color scheme that exudes both timeless sophistication and modern simplicity.

To elevate the brand's tactile experience, I designed a Matchbook business card, merging functionality with style to ensure the brand stands out. This approach, paired with custom lettering, not only honors the product but also provides a sleek, memorable visual identity.

The client, requested a unique business card that would stand apart from conventional designs and resonate with their brand's identity. To meet this challenge, I conceptualized and delivered a truly out-of-the-box solution: a matchbox-inspired business card.

This design, crafted specifically for a premium cigar brand, not only held all the essential contact information but also reflected the essence of the product. The matchbox concept provided a tactile, memorable experience, aligning perfectly with the brand's luxurious yet approachable image. This project showcases how innovative design can create lasting impressions and elevate brand touchpoints in unexpected ways.

I crafted a series of cigar rings that reflect the brand's coastal and nautical themes, embracing its identity with elegant black and white illustrations. Each ring features intricate, hand-drawn maritime elements—from anchors and ropes to lobsters and fish—creating a visual narrative that evokes the spirit of exploration and adventure.

For the Costerá Cigars packaging, I designed a sleek and modern box that aligns with the brand’s maritime-inspired identity.

Daniel Petit
Branding, Design & Illustration
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