Lead-gen SaaS | Web app
Identity Matrix is a powerful tool that deanonymizes website traffic and enriches user data from publicly available sources to provide the most accurate insights into qualified leads.
I designed the UX & UI of the product from the ground up, in dark mode, based on the client's branding and requirements, keeping the user flow lean and emphasizing the data output.
I also designed the marketing visuals for G2 & other review platforms, to highlight the best features and benefits of the tool.
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