WW Pedestals Case Study

WW Pedestals Case Study

Client Introduction

WW Pedestals is a leading provider of custom retail pedestals. With decades of experience and a commitment to quality, they offer a wide range of customizable options, from size and shape to material and finish. Their products are made in the USA using environmentally friendly materials and are shipped promptly to meet customer needs.

Challenges

The client's website was not optimized for lead generation and the leads it did attract were not high quality. The website's user experience was poor due to inconsistent call to action, difficult scrolling, unappealing copy, and excessive form fields. Additionally, the client's Google Ads account was poorly maintained and the assets were not used effectively. The ad copy was broad and lacked a strong call to action, and there was no consistency between the ad copy and the webpages.

Solutions

We created a well-optimized landing page with a consistent and strong call to action, compelling headlines and content, social proof, and clear product images. The user journey was enhanced through smooth navigation, scrolling, and mobile optimization. For Google Ads, we aligned messaging with the landing page and utilized all assets to drive high-quality traffic.

Results

The conversions increased by 150%, conversion rate by 206%, and cost per conversion decreased by 62%. Lead quality improved significantly, leading the client to request additional landing page and Google Ads optimization for their other website.

Let's Push Past The Ordinary, Together.

Check out more of Black Propeller's multi-channel marketing services.

blackpropeller.com 🖥️ Clutch ✍️