Mike's social shoot

Following the launch of the new Mike's Hard Lemonade brand campaign, we expanded our work to include a comprehensive set of social guidelines. Collaborating closely with Mike’s in-house social team, we optimized our design system for both organic and paid social assets. The VCCP team also created a series of posts in-house to help kick off their redesigned Instagram feed.  (this image is a BTS shot from one of our in-house shoots)