Optix-High engaging Bold eyewear landing page
Shot Overview
The objective of this shot was to design a visually striking and highly engaging landing page for a new sunglasses brand aimed at confident, trendsetting individuals. The brand focuses on bold, stylish eyewear for those who embrace challenges and push boundaries in their personal and professional lives. The design needed to reflect the brand’s core values—confidence, boldness, and fashion-forward style—while offering a seamless user experience.
Challenge
The primary challenge was to create a landing page that not only captured attention but also effectively communicated the brand’s bold identity. This involved:
Balancing bold design elements with a user-friendly interface.Designing visual elements that align with the target audience’s modern, trendsetting lifestyle.
Incorporating both aesthetics and functionality, with clear calls to action and easy navigation.
The design had to resonate with a wide age range of customers (18-45 years old), with a special focus on fashion-conscious individuals who look for accessories that help them stand out and express their unique style.
Design Process
1. Brand Identity
I began by crafting a visual identity that reflected the brand’s mission: to help individuals unleash their inner confidence through bold, stylish sunglasses. This involved:
Typography: I used strong, bold fonts for the headlines (Sans-serif for a clean, modern look) and paired them with elegant sub-headlines to convey sophistication.
Color Palette: The color scheme was chosen to evoke confidence and boldness—using black, deep gold, and sharp white as the primary colors, accented by vibrant colors (reds, oranges, or electric blue) for calls to action and highlights.
Imagery: High-contrast photography was used, focusing on confident individuals wearing the sunglasses in real-world, urban environments.
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