Connect Branding

Note: This project was a collaboration that equally belongs to @Elisabet Oliver.

We were given the task to riff on the thoughtful and beautiful NewSpring brand (some vision behind our mark can be found here) that Cody Bridenbaugh and @Dave Keller created, designing a sub-brand for a newcomer event our church is going to offer.

The event will emphasize connection to God, to our church, and to each other. We were asked to begin with John 15:4: "Remain in me, as I also remain in you. No branch can bear fruit by itself; it must remain in the vine. Neither can you bear fruit unless you remain in me."

Our empty tomb mark already evokes leaves and growth—so that's the direction we chose, turning our logo into a full-fledged leaf that fits easily under the umbrella of our existing brand without compromising its integrity.