A Cultural Partnership

Taking cues from a legend in the sneaker game, presenting an immortalised celebration of THE cultural artefact: Asics Gel Lyte III x Ronnie Fieg/Kith. Every GLIII released, through Q1 2023, has been recreated in detail (with the ideal Asics 'shape') to cherish the timeless design, inspiration, and impact of the work.

Forever for the culture,

-S[ole]R[easoning] x AD.Studio

Early Seeds

For both Asics and Ronnie, early collaboration work explored what the GLIII revival could be as a part of the culture..

KITH as an Era

As the KITH brand launched, and took off, the GLIII collaboration work between Ronnie/KITH and Asics shifted to an establishment in sneaker culture..

The GLIII as Fully-Revived

Ronnie, KITH, and now the GLIII reaching full-on legendary status prompted a new era of reception for the sneaker artefacts. At this point, a global fanbase would go on to recongnise every sneaker as a symbiotic creative endeavor of the highest levels. Here, All parties would continue the winning streak..

Scaling the Legend of the Work

Ronnie, KITH, and Asics continued to expand the legend and began to scale it here. Seminal work continued across selection of materials, reconsidered colourways, and even taking the concept of 'scale' to new heights with large-collection relesases..