Bruno - Rebranding
Bruno was a lovely grandfather. Today, it’s a branding agency.
Even as a kid, I would design movie covers for my parents, print them out, cut them… I’ve always been fascinated by images. In 2012, I started freelancing. I sold a few templates on ThemeForest, learned Photoshop, and began to understand the mechanics of design—and make a living from it. A few months later, I had an opportunity at the Stanford incubator in San Francisco, to be the lead designer for Xola. That’s when everything changed.
I learned UX, interface design, and web design from the best talents and within the best companies. It hit me: this is precisely what I want to do with my life. A year later, I created my agency with my wife and brother. The evolution was intense. When we weren’t in our small office in Rouen, we were traveling to meet our clients around the world. Xola took me to Tokyo, other clients to Canada, a healthcare group to Los Angeles, and a mobile app project to Israel.
It’s no coincidence that the agency started as a family venture. I’ve always been close to my grandfather, Bruno. For my brother and me, his journey has always been a source of inspiration. He was, and still is, our role model. An Italian with a strong personality and a tireless worker, he had a spirit that was both free and grounded, curious about everything, especially the people he met. I’ve always admired his ability to succeed both professionally and personally. He passed on his values to us, along with a lot of love. Our agency carries his legacy and his name.
Over time, I realized that this ambition has fueled my drive: improving the way the world is seen and understood. Simplifying access to information and services. My passion for beauty has never left me; it has become my guiding star.
The rebranding of Bruno is a major turning point in the agency’s history. For years, I’ve been trying to understand how agencies and the branding market work. Having never worked in large agencies, the path has been more winding than for others. Today, we understand the challenges of branding in France and its gaps. We are here to fill this gap and help companies grow. A brand’s identity is not just about appearances. We aim to offer a clear, concrete service that can be used daily by our clients and their teams. With 30 people working in strategy, copywriting, art direction, UI/UX design, illustration, development… we strive to do better.
Our new positioning is part of a natural progression. We’ve helped companies mature (Qwant, Greenly, Shares, Batch…). Now it’s time for us to apply that experience to ourselves. Our goal is clear: to become the leading branding agency in France.
A huge thank you to the team for this rebranding. It was long and exhausting, but I’m very proud of the result.
