Grayscale - Web Redesign for Crypto Asset Manager
Defining Grayscale's Digital Identity
We developed a clear, user-focused design to align Grayscale's digital presence with its revamped branding. Drawing from their brand book, we crafted a visual language that blends traditional finance's precision with the crypto world's innovative essence.
Dive into the complete case study at clay.global/work/grayscale
The new interface features a streamlined design and intuitive visuals, enhancing user navigation and direct interaction with Grayscale's products.
Reimagined Product Navigation
To address the challenge of Grayscale's expanding portfolio, we simplified the navigation for the numerous crypto products. Our redesign organizes content into an accessible format, featuring a comprehensive table for a quick overview and individual pages for detailed asset information.
We also designed and developed a dedicated subdomain for ETF products, ensuring a seamless and efficient user experience across Grayscale's diverse offerings.
Streamlined Data & Historical Insights
We enhanced the product information presentation with tables and graphs, allowing users to switch views for a personalized experience. The ETF page features a timeline that provides historical context, showcasing Grayscale's milestones and development to enhance credibility.
Investment Made Easy
The enhanced UX guides users through investment options and simplifies portfolio management, offering easy access to key statistics for informed decisions.
Versatile Components for Any Content
Our design uses adaptable, reusable blocks, enabling seamless additions of new products and sections. This modular system prioritizes consistency and flexibility, allowing Grayscale to efficiently manage content and quickly adapt to market changes.