Camp Arrowhead

We helped Camp Arrowhead prepare for their upcoming summer by refreshing and updating their existing camp experience.

On the digital side, we gave their website a visual refresh to help drive new registrations online, optimize their layouts and copy, and to deliver easy access to crucial information to parents.

We also designed new signage and environmental elements to reflect the energetic and adventurous culture of Camp Arrowhead, while also ensuring clear way finding and identification for parents and kids throughout the summer. Lastly, we also supported them in creating new print material to market to local schools and parents.

Process Notes

For web, we implemented a cleaner and polished experience for parents to learn more about the camp and eventually register–increasing engagment and conversions by prioritizing call-to-actions and improving layout.

To make a huge statement for parents and kids during drop off, a custom inflatable arch for the building entrance was designed–creating excitement and energy for the camp experience from the very beginning.

We also created new directionals to improve their way finding for parking, tribe ID’s to help kids identity their tribes/classrooms, and improved their navigation and ID’s throughout their trail with over 15 adventure elements.