PROCENKO & MASLOMA

The beauty studio PROCENKO & MASLOVA represents a harmonious symbiosis of two key areas: lashes (Procenko) and hair (Maslova). Each direction is led by experienced masters who manage their own teams to deliver outstanding results. This studio is not just a place for high-quality procedures; it’s a space for relaxation, where every client receives not only excellent results but also an emotional recharge.  

The PM logo consists of five elements, which, despite their visual similarity, form a harmonious composition. Clear proportions and precise grid spacing make the logo easily recognizable and readable. Simplicity and functionality were foundational to the design, ensuring that the style would be versatile for use on various mediums while still maintaining its uniqueness.  

An important element of the brand's identity is the specially developed text layout. Combined with the brand's colors and fonts, this style creates a cohesive and memorable visual impression that emphasizes the individuality of the studio and its professional approach.

PROCENKO&MASLOVA — Logo & Visual Identity

View full project: https://www.behance.net/gallery/202863583/JUMPUP