2Z logo design

We recently had the pleasure of working on the branding for 2Z, a mentorship platform dedicated to helping college students navigate their academic, professional, and social journeys.

The brand’s name, derived from the Chinese word for "rabbit" (兔子), symbolizes a pace setter in a marathon—representing the steady guidance 2Z provides to students throughout their college years.

We created a fun, yet professional identity that appeals to both students and parents, blending a sleek, modern design with vibrant, youth-friendly elements. Along with the branding, we designed a clean and user-focused web interface to reflect 2Z’s mission of empowering students.