Creatives for Ardova Plc

Enyo Retail and Supply, a subsidiary of Ardova Plc, operates within Nigeria's oil and gas sector. I was engaged to spearhead a creative project focused on developing a series of eye-catching and engaging designs for both digital and print marketing campaigns. The primary goal was to create visually appealing content that aligned with the brand’s identity and could effectively communicate its message across various platforms.

For the social media aspect, I designed graphics specifically optimized for platforms like Instagram, Facebook, and LinkedIn. Using Adobe Photoshop, I crafted vibrant, high-resolution images in RGB format, ensuring excellent color accuracy and sharpness for digital displays. These designs were intended to capture the attention of online audiences and promote the brand’s products and services in a compelling way. I also incorporated brand elements such as logos, fonts, and color schemes to maintain consistency and reinforce brand recognition.

In addition to the digital content, I developed a series of print-ready materials. These included promotional posters, brochures, and flyers. Understanding the differences in color output between digital and print, I converted the designs to CMYK format, ensuring that the colors would translate perfectly in print. This involved careful adjustments to color profiles and testing to ensure that the printed materials looked professional and aligned with the brand's aesthetic.

Throughout the project, I collaborated closely with the marketing team to ensure that the designs met the strategic goals of the campaign and adhered to tight deadlines. The result was a cohesive set of marketing materials that effectively bridged the gap between the brand’s online presence and its physical marketing efforts.