Sky Capital

Sky Capital, a leading financial institution offering a range of loan and investment services, engaged me to spearhead a creative design project aimed at boosting their online presence and supporting their offline marketing efforts. The project involved designing visually compelling content for both social media platforms and printable marketing materials, ensuring consistency across digital and physical formats while aligning with the company’s branding guidelines.

To achieve this, I utilized Adobe Photoshop to craft eye-catching designs tailored specifically for each medium. For social media, I worked in RGB color mode, optimizing the visuals for digital screens to ensure vibrant, high-quality images that would capture attention and enhance user engagement. These designs were strategically crafted to cater to Sky Capital’s target audience on platforms like Instagram, Facebook, and LinkedIn, focusing on communicating key financial products in a visually appealing way.

For the print materials, I shifted to the CMYK color mode, which is standard for print production, ensuring that colors translated accurately from screen to print. The print designs included flyers, brochures, and banners, which were distributed in key locations to maximize visibility and reach. Special attention was given to typography, layout, and color consistency, creating cohesive materials that effectively conveyed Sky Capital's message and brand identity.

Through a well-coordinated campaign that integrated both digital and print strategies, we managed to extend Sky Capital’s reach to a broad audience. The social media posts achieved significant engagement, helping to reach tens of thousands of users online, while the print materials contributed to a successful offline campaign that resonated with prospective clients. This project not only enhanced brand awareness but also demonstrated the power of cohesive cross-channel marketing.