Coffee Shop – Pure Art in Every Cup

This project brings to life an authentic and personalized experience for a modern coffee shop, combining elegant design,unique elements and a warm atmosphere.

1. Inspiration and Concept

The idea was to create an identity that reflects the feeling of comfort, quality, and modernity of a coffee shop that welcomes you at any time of the day.

2. Logo Design

2.1 Inspiration

The logo draws inspiration from the elegance and simplicity of a coffee cup and the art of its preparation.

Visual elements reflect the warmth of the coffee experience, creating an emotional connection with customers.

2.2 Elements

The coffee cup: The centerpiece of the logo, symbolizing the focus on quality and the art of coffee.

Organic lines: Representing the steam rising from a cup, adding a sense of warmth and comfort.

Contemporary shapes: To reflect a modern and friendly brand.

2.3 Execution

The logo is designed to adapt seamlessly across different mediums:

Menus and printed materials.

Packaging for cups and coffee bags.

Branding for social media.

3. Typography

Two typefaces were chosen to balance warmth and sophistication:

Lato: The primary typeface, delivering a clean, modern, and highly legible look across all applications.

Andana: The secondary typeface, used for specific applications that require a touch of elegance and artistry.

The combination of these fonts ensures visual consistency and flexibility, creating a friendly yet professional atmosphere.

4. Color Palette

The colors used in this visual identity have been carefully chosen to convey the atmosphere, feeling, and character of the brand.

Warm Brown (#9d6510) – Symbolizes the warmth of freshly brewed coffee and the comfort a morning cup brings.

Deep Black (#1d1d1d) – Represents sophistication and elegance, creating a sense of stability and trust in the brand.

Pure White (#ffffff) – Adds cleanliness and clarity to the design, helping to create a minimalist and modern identity.

5. Visual Materials

In this module, I present a series of visual materials created for Coffee Time’s.

Visual Materials – Social Media

This set of materials illustrates how the created visuals can be implemented in Coffee Time’s daily social media communication, maintaining a unique, cohesive, and engaging style for the audience.

This project delivers an engaging experience for a coffee shop aiming to build a genuine connection with its customers. From the carefully selected colors to the packaging, every detail reflects passion and care.

Let’s Collaborate!

Are you ready to create a unique and captivating identity for your business? Let’s bring your vision to life!

Let’s design something extraordinary together!

Contact me via:

📧 Email: kenankamberis2@gmai.com