Appalachian Gold

Project Brief

Appalachian Gold

Industry: Clothing & Apparel

The Appalachian Mountains greatly benefit from increased promotion and tourism. Focusing on the beauty of the area, Appalachian Gold, a new outerwear brand, aims to join the ongoing effort. The scenic sunsets are out of this world, some even call it 'Appalachian Gold.'

With the brand's mission in mind, I crafted the visual identity of the brand; including logo, variations, color palettes, guidelines, digital and print designs, ads, packaging, and more.