Brand identity design for podcast (Youtube channel)

About the Podcast  

The ЖеПеТе podcast, founded by two friends and engineers, explores IT topics and industry insights in a casual, engaging style. Inspired by "Chat GPT," the name reflects the hosts' goal to generate conversations that resonate.  

Brand Essence  

- Content: A mix of educational and entertaining discussions on IT and career topics.  

- Tone: Casual, like chatting with friends, but backed by expert knowledge.  

- Audience: Ukrainian-speaking IT professionals and enthusiasts, mainly aged 25-35, based in Ukraine and Poland.  

Evolution  

Since launching, the podcast has improved audio quality, shifted to include expert guests, introduced shorter "offtop" episodes, and redesigned its visuals.  

Goal  

To fill a gap in Ukrainian-language IT content and inspire listeners with practical career advice and industry insights.  

Style  

Bright, bold, and open to experimental design.