Lipton Premium Tea

Project Brief

Lipton Premium Tea

Industry: Retail Goods

Lipton is one of the biggest tea brands in the world and they sell many products within retail stores. During a recent trip, I tried a premium tea that was amazing and it had me thinking. What if Lipton offered a premium tea? I'm talking top notch quality; none that would be thrown into the seas!

I redesigned the Lipton logo, keeping the sun element and adding others. Then I applied the logo to a brand new package design that is housed in a strong, premium container. Furthermore, I created brand guidelines for the product line if-soever a new addition comes along.