Wild Edition - Label

Bear's Spirit - Wild Edition Labels

The label for Bear's Spirit has undergone a transformation to reflect the bold essence of new flavor, Wild Edition. This design shifts from the calm and friendly bear to a more dynamic and fierce depiction, embodying the adventurous spirit of the new offering.

Wild Edition is an experimental spirit crafted from an exquisite blend of wild fruits, including aronia, blueberry, cranberry, juniper, and a selection of wild medicinal herbs, while the base of the distilled Spirit is grape. These vibrant ingredients create a striking deep red liquid, which serves as the accent color for both the label and the main illustration.

The die-cut design of the label creates an eroded effect, showcasing the bear in a larger format. This die-cut, combined with the printed elements, mimics the appearance of claw marks, adding a unique touch and enhancing the storytelling aspect of the design—just as slogan says: "Leave the mark, unleash the wild."

↑ My humble exploration/attempt of voiceover and video editing.

This die-cut, combined with the printed elements and eroded effect, mimics the look of claw marks, adding a unique touch and enhancing the storytelling aspect of the design.