Welcome Series Email Design for B2C Campervan Company
The Details
In late 2023, VanCraft underwent a rebrand. For two years I had worked with their team to build a robust email marketing program. Before launching their rebrand publicly, it was time to help them seamlessly transition their email marketing templates and automated flows to the new brand. This consisted of updating all brand assets (logo, fonts, colors, patterns, etc). The Welcome Series, being one of their most important flows in terms of revenue, was one of the first to undergo the brand updates.
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