Beer For Here

Welcome to the "Beer For Here" series. Enjoying a beer is not just about the taste; it's deeply influenced by the surroundings in which you drink it. Inspired by this idea, I've embarked on creating a series of beer labels that encapsulate the essence of various locations and aesthetics—melding the distinctive vibe of each place with the rich history of different beer types. This project aims to transform each sip into a more immersive experience, where the beer and its label are in perfect harmony.

About the Hazy Pale Ale Style

Hazy Pale Ale is a lighter, more sessionable version of the Hazy IPA, offering the same juicy, fruit-forward flavors with a more restrained bitterness. Known for its unfiltered, hazy appearance, this style showcases vibrant citrus, tropical fruit, and stone fruit notes, often with a soft, pillowy mouthfeel. With moderate alcohol content, it provides a balanced, easy-drinking experience while still delivering the rich hop aromas and flavors characteristic of hazy beers. It’s perfect for those seeking a flavorful beer without the intensity of stronger IPAs.

About the Design

The design of this Hazy Pale Ale label is striking and dynamic, featuring a bold red swirl pattern that evokes movement and energy. The repeated image of a person seated in a classic "Maxell" style, leaning back as if being blown away by vapor waves or intensity, adds a sense of playfulness and nostalgia. The layered effect of the visuals, combined with the large, semi-transparent typography for "VAPORS" & "Hazy Pale Ale," creates a visually engaging design that reflects the bold yet approachable nature of the beer style. This label suggests a beer that’s full of flavor but easy to drink, much like the aesthetic intensity balanced with fun.

About Me

I run a design and branding studio focused on helping craft producers, startups, and small businesses thrive. With over 350 labels designed and collaborations with boutique brands worldwide, I offer full-service branding, web development, packaging, and graphic design. Visit pinewatt.com to see my work and connect—let’s bring your next creative project to life.