Healthy Cave

Healthy Balanced Meals

A food preparation service providing healthy, portion controlled meals and snacks to fit your lifestyle and fitness goals.

Stand Out From The Crowd

The client wanted a name generated and a brand created that instantly communicated that the brand stood for aiding eating healthy and living healthy. In a growing market the brief was to have the identity stand out from the crowd and present a unique personality appealing to the target audience.

Back to Goodness

A lot of unaided diets consist of processed meats and unwanted additives etc. With the simple brand stance of ‘back to goodness’ we immediately communicate that good quality, natural, healthy food is a priority while signalling a necessary move away from less desirable foods. Taking this stance led to the development of the name healthy cave, which figuritively takes the audience a step back to a time where food was all natural, absent the influence of the industrial age. A unique take on healthy foods that the target audience can get behind. Furthermore the idea of a cave has tribal connotations that can be played upon when building a healthy eating/living community, a cave is somewhere to belong, a home. Marble as a surface for food photography and wooden/slate plates begin to build a modern cave aesthetic throughout the brand imagery. The core mark brings strength in its appearance with natural rustic edges complimented by the leafy graphic backgrounds that create natural associations and by default heatlhy eating when paired with food imagery.