From another point of view

The label aims to communicate that the young wine (vi novell) is a special wine. Not only because it is a seasonal and expressive wine, but also because it is becoming a tool for expression for creators like those participating in this contest. It is a wine that sees things from another point of view. A young wine that constantly changes, yet always remains present. Every year, we find a different version, but its soul remains the same.

As you can see from the label, on one hand, a distorted nature background image has been used to convey this sense of youth, change, and movement. On the other hand, to reinforce the message of the alternative point of view, we chose to invert the claim, inviting the user to look at the bottle from another perspective. This will not leave anyone indifferent and we believe it will generate magnetism. The use of sans-serif typography facilitates reading, even though the text is inverted.