Concept Website for Astra Motor - 2022
Astra Motor is a prominent player in the automotive industry, dedicated to providing high-quality motorcycles and exceptional service to riders across Indonesia. As a brand known for innovation and customer-centric solutions, Astra Motor consistently strives to enhance the motorcycle buying experience for its customers.
In 2022, Glantino proposed a groundbreaking idea: an AI assistant designed to help potential buyers find the perfect motorcycle tailored to their needs—well before AI was the hot topic it is today. Inspired by this vision, I added a new layer to the concept website, taking everything from the existing site and elevating it to new heights. Collaborating with Meigi, our talented illustrator, we aimed to create an entirely new experience that brought Glantino's ideas to life visually, enhancing the user journey and making it more engaging.
Sadly, the project didn't come to fruition, despite being one of the most exciting and enjoyable projects I worked on that year. I cherished the creative process and the collaboration involved, and even though it didn’t reach completion, the experience taught me valuable lessons about innovation and teamwork.
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Lead Designer: Glantino Putra
Web Designer: De Chalidad
Illustrator: Meigi Agfa