INK is an imaginary Dubstep festival based in the UK. It aims to connect people through diversity and promote collective individualism. The INK language is focused on you being your canvas; you can be who you want to be and we can all live together connected in our individualism.

Key Visual

Experimentation and forming the brand

During the experimentation phase, I started from the story of INK and really understanding its essence. I visualized ways in which to project that story to experiment what the INK brand could entail to communicate set story. This proces resulted in the base of the visual brand identity.

This experimentation led to forming the Skull icon which combined with the INK letters, in tattoo INK style, became the INK logo, where the skull could easily be modified for sub brands as seen in the experimentation, visually representing the diverse individualistic nature "each skull is unique".

Further brand exploration

After establishing the base visual identity, I explored further to see in what ways I could expand on this.