Project title: Citribuzz Packaging Design

Year: 2024

Work: Branding, Packaging

Tagline :

"Feel the Buzz. Taste the Zing."

Brand Voice:

Energetic and Fun: Since the target audience is 21 and older, but likely on the younger side, keep the tone upbeat and exciting, but not too playful.

Key Messaging Points:

Flavor: "Unleash the bold, zesty punch of fresh lemons with every sip of Citribuzz."

Lifestyle: "Citribuzz is your go-to drink for spontaneous adventures, rooftop parties, and everything in between."

Energy: "Packed with citrus zing, Citribuzz gives you the boost you need without compromising on taste."