Quitutes e Afins - Confeitaria Afetiva

Delicatessen and the like - Affective Confectionery

Carol is an accomplished baker. In the business for 3 years, he approached me to modernize his brand, with the aim of making it more unique and with a more striking footprint. Modern and festive, it brings the concept of Retro that abstractly reminds us of the feeling of a children's party, without losing the elegance and maturity of the target audience: Millennials, who are now adults and look for tasty cakes with an impeccable finish, Instagrammable , and that I can take photos to post on all social networks. The decorative font sets the festive tone and the colors refer to confectionery classics, giving us a tone of happiness and warmth.