United: Airline checkout flow

The checkout flow is designed to maximize revenue through strategic upselling and cross-selling techniques. By strategically placing additional services like pre-booked meals and insurance options during the checkout process, the airline can entice customers to add these extras to their bookings, increasing the overall transaction value. Additionally, the clear and concise presentation of these options, along with their benefits, makes it easier for customers to make informed decisions and choose the services that align with their needs, ultimately driving higher revenue for the airline.