Packaging and Branding©️
About this project:
This project highlights a personal branding and label design concept for CRD, a dietary supplement brand offering flavored creatine monohydrate gummies. The objective was to create a modern, clean, and minimal visual identity that ensures each product is eye-catching and easy to distinguish. The design balances simplicity with elegance, aligning with contemporary market trends for health supplements. The project began with developing the CRD brand logo, followed by label designs for four distinct gummy flavors. Each flavor has a unique color theme that reflects both the flavor and the product's jar cap color, maintaining visual harmony.
Flavor-Specific Label Design:
Blue Raspberry: Blue label to match the product flavor and jar cap
Red Raspberry: Red label reflecting the flavor and the red cap
Gooseberry: Light green label aligning with the jar’s green cap
Salmonberry: Orange label matching the orange cap
The design concept emphasizes consistency, with minimal text and vibrant colors ensuring the packaging is appealing yet uncluttered. I used high-quality 3D renders and mockups to present the designs professionally, showcasing the jars from multiple angles (front, left, and right views). This realistic presentation emphasizes the intricate design details and helps visualize how the products would appear on shelves. A white background was chosen throughout the mockups to keep the presentation clean and highlight the vivid colors of the labels.
Project: Packaging design and Branding — Creative creation: Rashed Khan — Year: 2024
Website & Social Media Design:
In addition to product labels, I designed promotional elements for the brand, including website banners, Instagram posts, and other web visuals. These designs maintain the brand’s minimal and modern aesthetic, ensuring consistency across all platforms. The social media posts and website banners visually reflect the product flavors while promoting a cohesive brand identity, making the CRD brand stand out in digital spaces.
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Email: rashedkhan5517@gmail.com
WhatsApp: +880 1618 776935