Brand Story

Iran Mall is a major commercial hub representing the grandeur and cultural richness of Iran. The redesign of its logo and visual identity aims to encapsulate the fusion of tradition and modernity, reflecting the mall’s position as a bridge between the historical significance of the region and its current status as a leading retail destination.

Visual Identity and Logo

Logo Design:

Form and Structure: The logo incorporates both Persian and English scripts, symbolizing the mall's international presence and local heritage. The use of the term "Iran Bazaar" emphasizes the concept of a grand marketplace, deeply rooted in Iranian culture.

Typography: The typography is modern yet traditional, with clean lines that reflect a balance between sophistication and accessibility. The inclusion of both scripts suggests a brand that is both globally relevant and locally significant.

Pictograms:

The pictograms are designed in a modern, geometric style, indicating a focus on clarity and universal recognition. This aligns with international design trends, making the mall’s signage system user-friendly for a diverse audience.

The redesign drew inspiration from both the rich history of Persian art and contemporary design practices. The integration of traditional motifs with modern design elements reflects a deep understanding of the cultural context, aiming to create a timeless yet current brand identity. The goal was to create a visual identity that resonates with both local customers familiar with Iran's rich heritage and international visitors seeking a modern retail experience.