Taurus Identity
Taurus Sportswear is designed for men who demand performance, comfort, and style in their activewear. Rooted in strength and resilience, Taurus delivers high-quality sportswear for individuals seeking to elevate their fitness journey while looking their best.
I wanted to provide a sense of inspiration and quality through the visual feel. To convey quality, we need to use confident, serious colors and shapes, so I decided to go with a dark orange and black combination. The logo of a bull's head was an obvious choice, but I wanted to use it as a secondary mark. The primary mark is the logotype in the Pontif font. The layout, combined with trending aesthetic photography, features catchy, tall, bold fonts to make a strong first impression and grab attention, ensuring brand consistency.
