Meridian Finance | Brand Identity and Product Design
Meridian, a forward-thinking decentralised exchange and liquid staking platform built on Movement Labs, sought to develop an identity that would make a bold, impactful statement at launch.
The visual identity merges minimalism with futuristic digital aesthetics, featuring sharp lines, fluid curves, and dark tones to convey a sleek, cutting-edge vibe. Post-launch, the brand secured $4M in seed funding, fuelling the Move DeFi ecosystem and attracting 35K unique users, 225K swaps, 277 pools, and 275K transactions during its debut.
The Grid system provides a flexible, dynamic structure that echoes the logomark. ensuring a cohesive and consistent brand identity.
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