Camp in Labs Brand Book
Camp in Labs – Brand Book Design
Project Type: Branding Design (Freelance Project)
Tools: Adobe XD
Date: November 2021
I designed a brand book for Camp in Labs to establish a cohesive and professional brand identity. This document served as a guide for communicating the brand’s mission, vision, and goals effectively.
Key Features
Brand Essentials
Defined the brand mission, vision, and goals to align internal and external communication.
Visual Identity Guidelines
Detailed color usage, including primary and secondary palettes, and ensured consistency across all media.
Outlined typography guidelines, specifying font styles, sizes, and variations for different contexts.
Logo Usage
Provided master brand logo designs and their approved variations, with clear usage rules to maintain brand consistency.
Outcome
This brand book became a valuable resource for ensuring a consistent and professional presentation of the Camp in Labs brand across all touchpoints.
Feedback is welcome!
Let me know what you think about the wireflow design. 🙌
Have a project in your mind?
If you would like to work with me, email some details about your product/project.