Freedom Logo & Brand Identity
Freedom Logo & Brand Identity
Freedom is a financial platform that combines banking, budgeting, and wealth management tools into one app. This makes it easy for users to manage their finances, from day-to-day expenses to long-term investments.
Taking inspiration from fintech trends, I aimed to create a logo that represents simplicity, stability, and accessibility. I chose the bird symbol to signify financial independence, freedom, and ease of use, which aligns perfectly with Freedom’s core values. My main focus was to design a logo that is versatile enough to be used across various applications, from credit cards and app icons to promotional materials, ensuring that it remains recognizable and impactful in all contexts.