Bold Character Design for Cracker Brand

For Drasca, a small yet bold cracker brand, I developed three distinct character designs that represent their unique and flavorful cracker varieties. Each character is designed to be vibrant and playful, reflecting the fun and lively spirit of the brand. The concept brings together whimsical illustrations of these characters interacting with the crackers in surreal, imaginative ways. By blending character illustrations with real-life photography of the crackers, the packaging becomes dynamic and eye-catching, standing out on the shelves while telling a flavorful story with each design.