Skaylink - Corporate Design & Brand Strategy

The cloud champion Skaylink was created through the complete integration of the four IT service providers Beck et al., Binary, Direkt Gruppe, and infoWAN. The four complementary IT specialists networked to form a comprehensive digital service provider in the rapidly growing market for digital infrastructure, services and consulting.

Skaylink provides solutions in the areas of private and public cloud computing and supports medium sized companies from Germany/Austria/Switzerland region in digitizing their business processes on their way to the cloud. We were responsible for the creation and expansion of the holistic Brand Identity of Skaylink.

Humanity and diversity have been given equally strong roles in the visual identity as well as the innovative strength and performance of the company. The logo, made with lifelike and lively imagery, a fresh and modern color world as well as the other elements of the Brand Identity, make the company, its employees and values ​​authentic across all channels. The key visuals also symbolize the multi-faceted personalities and skillsets employees bring to projects and the interdependent range of services and fields in which the company operates.