BRAND IDENTITY flower boutique
Meriam is a flower boutique in Chicago.
Task: to develop an identity for a flower boutique brand. Since this is a luxury store, the identity should match. The logo should reflect conciseness, rigor, distinctive style and quality. The brand should look modern and stylish, standing out from its competitors.
Logo idea: the logo consists of a graphic sign and a text part. The graphic sign is a key consisting of two letters M, with which the name Meriam begins and ends. The combination of the letters M gives a Key with a heart - a symbol of the fact that bouquets from Meriam are like a key to love, happiness and satisfaction.
The font part of the logo consists of two fonts: the main serif and calligraphic. This combination of fonts reflects conciseness, while the serifs add rigor.
The brand's color scheme consists of white, dark red and green. Each color is a reference to different brand values. White - about purity and elegance, red - about love and rigor, green - about freshness and harmony.
