Summary

Woow Club approached our studio to design an end-to-end product guiding users towards an enhanced sustainable shopping experience, decreasing waste by recommending only items that suit them based on a machine-learning analysis of their natural colouring.

Responsible for idea validation, design, development, and product maintenance, in 3 months, we delivered a tested user experience for web and mobile. In 6 months we got 30,000 registered users.