Storypoint. Kommunikation
Storypoint. is Julia Consten, who has been working full-time as a social media strategist for science and health communication since 2022. With 13 years of professional experience, she has learned one thing above all: good social media communication does not exist in isolation. This conviction was also the basis of our collaboration with Storypoint. - A holistic view of the company and corporate communications.
In strategy and identity workshops, we sharpened Storypoint.'s communication profile and revised the structure of its offering. Based on the resulting identity paper, we finally developed a website that achieves the set goals: a fresh appearance that conveys the lively character of social media and appeals to users in a target group-oriented manner.
Sharpening Identity
In strategy and identity workshops, we sharpened Storypoint.'s communication profile and revised the structure of its offering. Based on the resulting identity paper, we finally developed a website that achieves the set goals: a fresh appearance that conveys the lively character of social media and appeals to users in a target group-oriented manner.
Meaningfully connected
High recognition value was just as important to us as strategically planning the website in conjunction with the other marketing channels such as LinkedIn. We clearly worked out which function serves which channel and which user flow is desired between the channels. This way, potential customers are picked up with Storypoint. content where they are.
Development with a vision
For Storypoint. it was important to be able to expand the site in the future independently and without prior technical knowledge, and in particular to keep the offer up to date. Thanks to the “what you see is what you get” principle of the Webflow Editor, changing texts or replacing images is a matter of seconds. Want to add a new workshop? A specially prepared form is available for this - quickly fill it in and send it off, and everything is online.
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