Blombox - Brand Identity
Overview
Blombox is a florist brand specializing in floral care, cultivation, interior décor, and bouquets. Our mission is to deliver fresh, creative floral designs that transform spaces with beauty and joy. We prioritize quality, creativity, and sustainability in every arrangement, ensuring each detail is handled with care. Blombox is trusted for its innovative and thoughtful approach, creating lasting impressions through personalized service and expert craftsmanship.
Project Strategy
The common feature of florist brands currently standing out is their use of digital imaging and consistent messaging to show how convincing their results are for clients. After identifying this commonality, we found that the key brand strategy keyword derived from communication with the brand was "Demonstrating how to care for plants." Rather than drawing temporary attention by following trends, we want Blombox to stand out more than other brands by using a style that contrasts with other florists and by providing useful plant care tips.
