Box packaging design | asian food
Designing an identity for an Asian cuisine establishment in Lisbon.
Jiao needed a modern, minimalist identity with a touch of Asian history and aesthetics. So we decided on a typographic logo, the font for which I drew from scratch, which makes it unique.
The shortened version of the logo consists of the first letter of the name, a Japanese character that translates to food, and a sun circle taken from the Japanese flag as a reference in Asia.
The sun circle - has become a signature feature, connecting English phrases with their Japanese translation.
The brand's color scheme is black and white, while using colorful and juicy food photos. This way we emphasize the main thing - the food, and black and white as a reference to the story.
The main corporate font is typewritten, which also emphasizes the idea of the place.
In addition, we designed wok packaging, pouches, lightbox and chopstick packaging for Jiao. We approved this concept immediately and it has already been implemented in the Jiao establishment in Lisbon.
