Creampuff Branding

This donut brand has been about 7 months in the making and @creampuffdonut is finally here! Lots to share but I’ll start with the main custom logotype — I call this the piping bag logotype. It extends horizontally for very lengthy use cases such as signage, or a lengthy donut box! And of course, a brand mascot, also known as, Creampuff Charlie. This character was drawn to feel familiar and radiate a sense of warmth and pride. Overall, a brand that blends timeless tradition with contemporary flair. If you’re in Phoenix, go snag a donut or three!