Nightmad(r)e — Sleeping Pill Branding

Introducing: Nightmad(r)e

Tagline: asleep by the count of ten

Freddy Kreuger's latest line of sleeping pills (A design created for Dribbble's weekly warmup prompt)

I drew inspiration from the original Nightmare on Elm Street movie poster, which shaped the vintage-style illustration of the woman sleeping as the background graphic. Freddy Krueger's iconic red and green sweater influenced both the color palette and the subtle striped pattern used across the packaging. The softened color scheme makes the design feel more approachable, enticing Freddy's latest victim to have their last ever night of sleep...

The aim was to create a design that not only feels realistic and ready for shelves but also cleverly nods to the classic horror film in a way that's both subtle and engaging.