Braintrust's $BTRST token cryptocurrency wallet design

Flashback to when we redesigned the Braintrust platform from the ground up to align with their recent rebrand, helped launch their BTRST token, overhauled onboarding flows, and raised the base-level UX across the platform—including the design of the on-platform token wallet.

The launch of the BTRST token and in-product wallet marked a significant milestone, focusing on user education and engagement to increase awareness and utilization of BTRST. We improved the wallet interface by integrating time series charts and activity timelines into the platform’s architecture, enhancing visibility and user interaction. These features help users understand the accumulation and application of BTRST, including its role in granting voting power.

Strategically, we placed wallet access prominently within the top navigation and streamlined the information architecture to simplify token education. We also linked BTRST earnings directly to community involvement and visualized transaction histories clearly to promote engagement. Additionally, we standardized the visual representation of BTRST to maintain consistency and clarity, ensuring that the platform met both legal standards and UX best practices for its public rollout.

These initiatives have significantly boosted BTRST's visibility, functionality, and user comprehension, paving the way for successful scalability and user adoption.

👉 Case study: https://www.forge.is/working-on/braintrust-redesign-and-token-launch

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